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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
Stop Trying to Delight Your Customers
Customer experience Magazine ArticleTo really win their loyalty, forget the bells and whistles and just solve their problems. -
What Professional Service Firms Must Do to Thrive
Organizational Development Magazine ArticleDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep... -
Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Strategy & Execution Magazine ArticleFew companies can boast a collection of star brands like LVMH Moet Hennessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon,... -
Does Privatization Serve the Public Interest?
Economics Magazine ArticleFor decades prior to the 1980s, governments around the world increased the scope and magnitude of their activities, taking on a variety of tasks that the private sector previously had performed. In the United States, the federal government built highways and dams, conducted research, increased its regulatory authority across an expanding horizon of activities, and […] -
When Upbeat Commercials Backfire
Marketing Digital ArticleMarketers, take note. -
Don’t Assume the Shoe Fits
Corporate social responsibility Magazine ArticleMost businesspeople will serve on the board of a nonprofit organization at some point. But the governance of nonprofits can differ dramatically from the governance of businesses. Even the best intentions can prove disastrous when new board members fail to understand that their traditional business experience can carry them only so far. -
And Now, a Word from Our Sponsor (Commentary for HBR Case Study)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due... -
Stick to the Core—or Go for More?
Strategic planning Magazine ArticleAdvaark achieved phenomenal success selling one service very well. But now customers are asking for more, creating a strategic dilemma that could tear the company apart. -
Pioneering entrepreneur Yoshiko Shinohara on turning temporary work into big business in Japan
Gender Magazine ArticleAt age 74, Yoshiko Shinohara is a towering figure in Japanese business. She has created a wealth of job opportunities, including many for women, by founding the temporary-staffing agency Tempstaff and lobbying to strike down laws that stifled the temp industry. Tempstaff now has approximately 3,300 employees and is a public company. For the past […] -
The Globe: How French Innovators Are Putting the “Social” Back in Social Networking
Public relations Magazine ArticleConnecting with your best customers doesn’t have to involve Twitter or Facebook. -
The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind
Global Business Digital ArticleKevin Roberts just lost his job over opinions many managers share. -
Case Study: One Employee Went Freelance. Now Everyone Wants the Same Deal
Human resource management Magazine ArticleAn advertising firm considers how to stem the tide of departures. -
How Prices, Ad Expenditures, and Profits Are Linked
Marketing Magazine ArticleWhat, if any, is the relationship among prices, advertising expenditures, and return on investment? Prior research has yielded inconclusive answers to this question, but in analyzing data from 227 consumer businesses, the authors have found a consistent pattern. Companies with relatively high prices and high advertising expenditures, for instance, had higher profits than companies with […] -
Consultant's Comeuppance (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland,... -
WPP’s CEO on Turning a Portfolio of Companies Into a Growth Machine
Growth strategy Magazine ArticleFinding the synergies in a holding company -
Us vs. Them: The Minefield of Comparative Ads
Marketing Magazine ArticleTo introduce its more effective eye drops, Schering-Plough took aim at the market leader with this line in its magazine ads: “New OcuClear relieves three times longer than Visine.” To tout its exclusive manufacturing process that makes Folgers decaffeinated crystals produce darker coffee, Procter & Gamble ran print ads with Folgers and “the leading brand” […] -
Ad Spending: Growing Market Share
Marketing Magazine ArticleMost consumer goods markets are static, so to gain share you have to outspend the competition by a huge amount. -
Is Your Next Great CEO a Management Consultant?
Organizational Development Digital ArticleCompanies shouldn't overlook this unorthodox path to the C-suite. -
Second Thoughts On Going Public
Corporate governance Magazine ArticleWhether, when, and how to take a family or individually owned company public are decisions that have faced a great many entrepreneurs. They have taken actions that have brought happiness and fulfillment to some and unhappiness to others. Perhaps people who are presently reflecting on such dilemmas can draw some useful thoughts from a study […]
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Building Innovation at Terrapin Bright Green
Innovation & Entrepreneurship Case Study8.95View Details Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions... -
Personnel Problems
Organizational Development Case Study8.95View Details The CEO of an investment management firm must decide what to do about inappropriate actions by two different employees. While both employees are strong... -
Nike: Ethics Versus Reputation in the #MeToo Era
Organizational Development Case Study8.95View Details In March 2018, a report on workplace harassment issues was brought to the chief executive officer of Nike, Inc. (Nike), Mark Parker. The report was a... -
McKinsey & Company: Early Career Choices (A), Spanish Version
Organizational Development Case Study8.95View Details This case profiles the early career choices faced by three McKinsey associates. The A case profiles the dilemma faced by each individual and sets up the... -
Groom Energy Solutions: Selling Efficiency
Strategy & Execution Case Study8.95View Details Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term... -
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Reinventing Brainlab (B)
Strategy & Execution Case Study5.00View Details The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for... -
HIV, AIDS and Antigua and Barbuda
Global Business Case Study8.95View Details The case "HIV and AIDS in Antigua and Barbuda" allows for discussion of a wide variety of issues related to the application of sophisticated business... -
Amanda and Kristen: Mented Cosmetics
Innovation & Entrepreneurship Case Study8.95View Details The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial... -
Monitor's Opportunities in India (A)
Strategy & Execution Case Study8.95View Details The CEO of a strategy consulting firm must decide which of the firm's functions, if any, to move to India. In particular, he wonders whether business... -
Start-Up as a Service: The Prehype Model
Leadership & Managing People Case Study8.95View Details The case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for how large companies can create growth through innovation, based... -
IBM Technology Group
Technology & Operations Case Study8.95View Details Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource... -
ASUSTeK and the Google Nexus 7 Tablet
Strategy & Execution Case Study8.95View Details Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point... -
Managing Knowledge at Booz-Allen & Hamilton: Knowledge On-Line and Off (A)
Leadership & Managing People Case Study8.95View Details Case A: The authors believe that knowledge management is a convergence of at least three factors: an appreciation of knowledge issues, the availability... -
Automation Consulting Services, Portuguese Version
Finance & Accounting Case Study8.95View Details Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee... -
Aqua Bounty, Spanish Version
Innovation & Entrepreneurship Case Study8.95View Details Valuation of a pre-revenue biotech company at IPO using probability trees and real option techniques. Company is based in Massachusetts and lists in London... -
Glassdoor: The Fundraising Journey (A)
Innovation & Entrepreneurship Case Study8.95View Details From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over... -
Jaipur Literature Festival - Beyond the Festival Template
Global Business Case Study8.95View Details Jaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur.... -
Food for thought: The "Junk Food" Act in Peru, Spanish Version
Global Business Case Study8.95View Details On Friday, May 24, 2013, Peru's President, Ollanta Humala Tasso, had one week left to decide whether he would finally sign into law a bill that had fueled... -
Barbara Krakow Gallery
Strategy & Execution Case Study8.95View Details The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended...
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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
Stop Trying to Delight Your Customers
Customer experience Magazine ArticleTo really win their loyalty, forget the bells and whistles and just solve their problems. -
Career Crush: Is Consulting the Right Career for You?
Career planning Career CrushNo, it’s not all about PowerPoints. -
What Professional Service Firms Must Do to Thrive
Organizational Development Magazine ArticleDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep... -
Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Strategy & Execution Magazine ArticleFew companies can boast a collection of star brands like LVMH Moet Hennessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon,... -
Does Privatization Serve the Public Interest?
Economics Magazine ArticleFor decades prior to the 1980s, governments around the world increased the scope and magnitude of their activities, taking on a variety of tasks that the private sector previously had performed. In the United States, the federal government built highways and dams, conducted research, increased its regulatory authority across an expanding horizon of activities, and […] -
Building Innovation at Terrapin Bright Green
Innovation & Entrepreneurship Case Study8.95View Details Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions... -
Personnel Problems
Organizational Development Case Study8.95View Details The CEO of an investment management firm must decide what to do about inappropriate actions by two different employees. While both employees are strong... -
When Upbeat Commercials Backfire
Marketing Digital ArticleMarketers, take note. -
Nike: Ethics Versus Reputation in the #MeToo Era
Organizational Development Case Study8.95View Details In March 2018, a report on workplace harassment issues was brought to the chief executive officer of Nike, Inc. (Nike), Mark Parker. The report was a...