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Blue Ocean Strategy
Competitive strategy Magazine ArticleCompeting in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
What Makes a Good Salesman
Sales team management Magazine ArticleBefore they have received even a day of training, the best salespeople already have two seemingly incompatible qualities in abundance: empathy with customers and a need to overcome their hesitation to buy. -
The Half-Truth of First-Mover Advantage
Technology and analytics Magazine ArticleFirst-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. -
The DHL EuroCup: Shots on Goal
Organizational culture Magazine ArticleFor 20 years, employees of the worldwide delivery service have held a soccer tournament to strengthen company culture across national boundaries. The trick: figuring out how to foster corporate team building through intense competition. -
Tesla, Autopilot, and the Challenge of Trusting Machines
Innovation & Leadership Digital ArticleDrivers can't have too much or too little faith in self-driving cars. -
Just Trying to Help
Business communication Magazine ArticleA manager hears enough about another team’s project to know that it is seriously flawed—and probably destined to fail. Should he butt in or butt out? -
How Blockchain Will Change Construction
Technology and analytics Digital ArticleIt will ensure complex projects have transparency and good record keeping. -
The Toyota-Nissan Recalls: Noblesse Oblige
Strategy & Execution Digital ArticleLegal liability is the price you pay for strategic dominance. -
The Forgotten Strategy
Financial markets Magazine ArticleMost of modern global strategy focuses on minimizing differences between countries. Perhaps it’s time to dust off approaches that exploit those differences as well. -
Making the Major Sale
Marketing Magazine ArticleAn eight-step process to help companies learn to cope creatively with large and complex selling tasks—and have lasting results. -
Coming Up Short on Nonfinancial Performance Measurement
Decision making and problem solving Magazine ArticleTracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies botch the job. -
From the "Ladder of Science" to the Product Development Cycle
Innovation & Entrepreneurship Magazine ArticleInnovative technologies become commercial products in two ways: reduction to practice of scientific knowledge and incremental improvement governed by... -
Time-and-Motion Regained
Labor Magazine ArticleWith workers defining their own job standards, quality and productivity at the Fremont plant went from worst to best. -
The CEO of Canada Goose on Creating a Homegrown Luxury Brand
Marketing Magazine ArticleWorldwide, the company is a champion for “Made in Canada.” -
What the Automobile Industry Can Learn from a Guitar Guru
Management Digital ArticleIn Michigan where unemployment is nearly 15%, auto workers and executives alike continue to lose their jobs and homes every day. They are our family, friends and neighbors. As business professors at Kettering University, formerly General Motors Institute (GMI) in Flint, Michigan, we have focused on trying to identify strategic solutions for the automobile industry. […] -
Does Media Coverage of Toyota Recalls Reflect Reality?
Customer experience Digital ArticleToyota has announced three major recalls covering a total of eight million vehicles globally since October 2009. The recalls are for defects that have been associated with 52 fatalities and 38 injuries so far. Not surprisingly, the business media and notable Toyota experts are starkly pessimistic. We looked at 108 Wall Street Journal articles discussing […] -
Innovation Lessons Found Between Martha’s Vineyard and Singapore
Innovation Digital ArticleIt started at 4:30 a.m., Eastern Standard Time, last Saturday. The cell phone on my nightstand started ringing with a 336 area code. It was US Airways. “We’re sorry, but last night’s weather meant the crew got in late. Your 8:20 a.m. flight from Martha’s Vineyard to LaGuardia is now leaving at 11 a.m.,” the […] -
Qantas and the Airline Quality Gap
Customer service Digital ArticleDuring the summer I transitioned from Boston to Toronto, a move that forced me to take an extended side trip to my home country of Australia. And with lots of flying time under my belt, I couldn’t help but think about airlines. Specifically, why is it that major U.S. airlines are so far behind Qantas […]
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Tata Motors' Acquisition of Daewoo Commercial Vehicle Company
Global Business Case Study8.95View Details In January 2004, the chairman of the India-based Tata Group, announced that the Tata Group would focus its efforts on international expansion to become... -
Developing the DfMA Ecosystem in Singapore's Construction Industry
Leadership & Managing People Case Study8.95View Details Set in 2019, this case describes the challenges faced in the adoption of DfMA (Design for manufacturing and assembly) concept by Singapore's construction... -
Amarnath Gupta and Sons: The Family Business
Leadership & Managing People Case Study8.95View Details Amarnath Gupta and Sons was a distributor of lubricants and owner of a petrol pump based in Alwar, Rajasthan, India. The business was originally set up... -
Air New Zealand: The Recapitalization Decision (A)
Finance & Accounting Case Study8.95View Details Air New Zealand is a national airline faced with a number of important strategic and financial issues. The company's recent acquisition of Ansett Australia... -
Tata Motors' Integration of Daewoo Commercial Vehicle Company
Global Business Case Study8.95View Details In January 2004, the chairman of the India-based Tata Group, announced that the Tata Group would focus its efforts on international expansion to become... -
Peer Feedback At Stress Engineering Services, Inc. (B): Process Design for the 21st Century
Leadership & Managing People Case Study5.00View Details Donya Brewer, the Director of Human Resources at Stress Engineering Services , was asked to evaluate the firm's peer feedback system and update it to... -
British Midland Flight 92 (B)
Leadership & Managing People Case Study5.00View Details This two-part case describes the circumstances surrounding a 1989 plane crash in central England. Part A describes what happened in the cockpit as determined... -
Climate Challenges for Cities: Introduction to Issues and Actions in the United States
Leadership & Managing People Case Study8.95View Details This background Note introduces the implications of climate change (global warming) for American cities. In the U.S., partisan political divides and unaddressed... -
Vancom Transportation, Inc. (B)
Leadership & Managing People Case Study5.00View Details Describes the outcome of the labor relations issues. -
Canadian Pacific Railway (B): CP Rising
Leadership & Managing People Case Study5.00View Details Supplement to case W17568. -
Sierra Log Homes, Inc. (B3)
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
Xiamen Airlines: Bracing for Impact
Sales & Marketing Case Study8.95View Details On March 31, 2014, the vice-president of Sales & Marketing at Xiamen Airlines Co. Ltd. (XiamenAir) was reviewing the minutes of the month-end meeting... -
Building Sustainability and Circularity at JSW Steel
Strategy & Execution Case Study8.95View Details In April 2021, the chair and managing director of India's JSW Steel Limited (JSW Steel) was facing questions about how to encourage sustainability in... -
BMP POLICY MEETING - Confidential Instructions for G. McGuire, Design Engineer
Strategy & Execution Case Study5.00View Details Five-party, four-issue internal negotiation among employees of a major engine manufacturer to agree on procurement guidelines in preparation for external... -
A123 Systems: Power. Safety. Life.
Strategy & Execution Case Study8.95View Details A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and... -
Fairstar Heavy Transport (B)
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
The New LAX: Ready for Takeoff?
Organizational Development Case Study8.95View Details The case highlights the challenges and successes LAX CEO Deborah Flint and Board Chair Sean Burton have achieved from Flint's arrival in 2015 to December... -
Corning Glass Works International (D), Spanish Version
Organizational Development Case Study5.00View Details Supplements the (A) case. -
Graphic Packaging: Project Cowboy (A)
Management Case Study8.95View Details In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type... -
Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1)
Strategy & Execution Case Study5.00View Details This case follows UV4253, which is designed to allow two integration teams, each representing one of two very different companies, to construct a joint...
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Blue Ocean Strategy
Competitive strategy Magazine ArticleCompeting in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
What Makes a Good Salesman
Sales team management Magazine ArticleBefore they have received even a day of training, the best salespeople already have two seemingly incompatible qualities in abundance: empathy with customers and a need to overcome their hesitation to buy. -
The Half-Truth of First-Mover Advantage
Technology and analytics Magazine ArticleFirst-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. -
The DHL EuroCup: Shots on Goal
Organizational culture Magazine ArticleFor 20 years, employees of the worldwide delivery service have held a soccer tournament to strengthen company culture across national boundaries. The trick: figuring out how to foster corporate team building through intense competition. -
Tata Motors' Acquisition of Daewoo Commercial Vehicle Company
Global Business Case Study8.95View Details In January 2004, the chairman of the India-based Tata Group, announced that the Tata Group would focus its efforts on international expansion to become... -
Developing the DfMA Ecosystem in Singapore's Construction Industry
Leadership & Managing People Case Study8.95View Details Set in 2019, this case describes the challenges faced in the adoption of DfMA (Design for manufacturing and assembly) concept by Singapore's construction... -
Amarnath Gupta and Sons: The Family Business
Leadership & Managing People Case Study8.95View Details Amarnath Gupta and Sons was a distributor of lubricants and owner of a petrol pump based in Alwar, Rajasthan, India. The business was originally set up... -
Air New Zealand: The Recapitalization Decision (A)
Finance & Accounting Case Study8.95View Details Air New Zealand is a national airline faced with a number of important strategic and financial issues. The company's recent acquisition of Ansett Australia...