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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
The Half-Truth of First-Mover Advantage
Technology and analytics Magazine ArticleFirst-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. -
How Blockchain Applications Will Move Beyond Finance
Finance & Accounting Digital ArticleAny type of digital asset can be tracked and traded. -
How Hewlett-Packard Lost the HP Way
Succession planning Digital ArticleReally, Hewlett-Packard? This is what’s become of the company of Bill and Dave — not just the founders of HP, but the founding fathers of Silicon Valley? Three CEOs in six years. Two of those CEOs who embarrassed themselves with inept campaigns for elective office. The other CEO who managed to get tossed out of […] -
What B2B Customers Really Expect
Sales & Marketing Magazine ArticleCompanies aggressively research what customers want. Yet most vendors just don't understand what customers expect of their salespeople. -
When Will this Low-Innovation Internet Era End?
Innovation Digital ArticleIt’s an age of unprecedented, staggering technological change. Business models are being transformed, lives are being upended, vast new horizons of possibility opened up. Or something like that. These are all pretty common assertions in modern business/tech journalism and management literature. Then there’s another view, which I heard from author Neal Stephenson in an MIT […] -
You Don’t Have to Be in Silicon Valley to Build the Next Great Internet Company
Entrepreneurship Digital ArticleWhy AOL founder Steve Case is placing his bets across the rest of America. -
Learning from Losing a Customer
Sales and marketing Magazine ArticleThis is a story of how a small, young company lost a very important order, recovered, and became much stronger and more competitive by learning about market positioning. The lessons learned proved so valuable that, when all was said and done, the company concluded that losing the big order was the best thing that had […] -
Why the Real World Will Matter More in 2014
Leadership & Managing People Digital ArticleThe intersection of technology and the physical economy is about to ramp up. -
Decoding Steve Jobs: Trust the Art, Not the Artist
Leadership Digital ArticleSteve Jobs is back in the headlines, which got me thinking about this unique leader’s legacy — and what, if anything, the rest of us can learn from how Jobs does his job. Whoever uttered the words, “trust the art, not the artist” must have had Steve Jobs in mind. There’s no doubt that the […] -
Microsoft Outlook: A Social Network Just Waiting to Happen?
Web-based technologies Digital ArticleMicrosoft’s Outlook may be the world’s Rolodex, but they have not figured out how to link up all the latent connections that sit inside our Outlook address books. Put another way, they have the ends of the network, but don’t know how to tie them together! In your email is a latent network of most […] -
Groupon Doomed by Too Much of a Good Thing
Venture capital Digital Article“Alright, you caught us. We’re actually not making any money. In fact, we are really losing a lot of money.” This is the essence of Groupon’s declaration last week that it will remove the controversial accounting metric called Adjusted Consolidated Segment Operating Income (ACSOI) from its financial statements. ACSOI essentially measures Groupon’s profits before subtracting […] -
Microsoft and the Case for the Insider CEO
Succession planning Digital ArticleInsiders might not excite Wall Street, but their track record is superior. -
Who is Your Competition?
Strategy & Execution Digital ArticleWho is your competition? The question seems so simple, but a company that defines its competitive set too narrowly can miss disruptive attackers and high-potential... -
Why Visionary CEOs Never Have Visionary Successors
Succession planning Digital ArticleTim Cook is on track to be the next Steve Ballmer. -
Mastering the Apple Game of Customer Perception
Customer experience Digital ArticleTwo examples: When Apple took the iPhone prototype to Verizon, for a possible network deal, the carrier rejected it. In early 1990s, Diamond Bank introduced the first integrated banking system in Nigeria, enabling customers to operate their accounts from any of its branches. Before then, it was usual for customers to travel hundreds of miles, […] -
Could a Four-Year-Old Do What Carl Icahn Does?
Finance and investing Digital ArticleHis strategy looks so easy. Almost too easy.
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Pacific Bell: Centrex Reengineering
Technology & Operations Case Study8.95View Details Describes the redesign and rollout of the new order-fulfillment process for a flagship product at Pacific Bell. Pacific Bell is one of the Regional Bell... -
KT Corporation: Offering New Insights in Customer Experience
Sales & Marketing Case Study8.95View Details In 2014, KT Corporation, one of South Korea's leading telecommunications companies, successfully mapped each point of a customer's interactions with the... -
Huawei Consumer Business: Technology Leadership Challenges
Strategy & Execution Case Study8.95View Details As the largest telecommunications equipment manufacturer in the world, Huawei has been building telecommunications networks and services since its inception... -
Demand Media
Sales & Marketing Case Study8.95View Details Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people... -
Iridium LLC
Finance & Accounting Case Study8.95View Details This case involves part of a module on financing large projects in the elective curriculum course entitled "Large-Scale Investment." It is set in August... -
Australia-Japan Cable: Structuring the Project Company, Japanese Version
Finance & Accounting Case Study8.95View Details In late September 1999, representatives from Telstri, Japan Telecom, and Teleglobe met to discuss the structure of the Australia-Japan Cable (AJC) project,... -
Northern Telecom (B)
Sales & Marketing Case Study5.00View Details Documents two problems in the product development process of Northern Telecom's new Greenwich key systems product line. These problems are due to the... -
Zee Entertainment and Essel Group: A Quest for Legacy and Beyond (A)
Innovation & Entrepreneurship Case Study8.95View Details The case traces the entrepreneurial journey of Indian media baron Subhash Chandra. It starts with his entry into a struggling family business in 1967... -
Cisco and Cloud-based Education in China
Leadership & Managing People Case Study8.95View Details Cisco Systems, Inc., the dominant global supplier of the routers and switches that formed the backbone of the Internet, was considering entry into the... -
NTT DoCoMo, Inc.: Mobile FeliCa, Japanese Version
Strategy & Execution Case Study8.95View Details Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built... -
Charter Communications: Another Bid for Time Warner Cable?
Strategy & Execution Case Study8.95View Details In the summer and fall of 2013, Charter Communications, the fourth-largest cable television company by market share, made multiple bids to acquire Time... -
Tencent: Innovating in China's Mobile Payment Industry
Leadership & Managing People Case Study8.95View Details By 2014, Tencent Holdings Limited, headquartered in Shenzhen, China, had become one of the most innovative companies in Asia. It had created several leading... -
Celtel International B.V.: June 2004 (B)
Innovation & Entrepreneurship Case Study5.00View Details Supplements the (A) case. A rewritten version of an earlier case. -
Executone Information Systems, Inc., Spanish Version
Strategy & Execution Case Study8.95View Details Executone has posted low returns in 1992 in the face of intense competition from AT&T and Northern Telecom, its principal rivals. Alan Kessman, president... -
Ace Company: Breadth or Depth Growth Strategy?
Strategy & Execution Case Study8.95View Details Ace Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues... -
The Rise and Fall of Nokia (Abridged)
Strategy & Execution Case Study8.95View Details In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry... -
The Huffington Post
Innovation & Entrepreneurship Case Study8.95View Details In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors... -
Northern Telecom (C): Norstar Is Born
Sales & Marketing Case Study5.00View Details Documents the successful launch of Northern Telecom's Norstar Key Systems product line. A rewritten version of an earlier case. -
Mindtree Limited: Defending Against a Hostile Takeover
Finance & Accounting Case Study8.95View Details Mindtree Limited (Mindtree) was promoted by a group of first generation entrepreneurs and had established itself as a successful digital business company.... -
Disney in a Digital World (D): A Digital Decade? Disney in 2003 and Beyond
Strategy & Execution Case Study5.00View Details Examines the challenges and opportunities that entertainment conglomerate Disney faces as it tries to commit itself to embarking on a "Digital Decade"...
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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
The Half-Truth of First-Mover Advantage
Technology and analytics Magazine ArticleFirst-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. -
Pacific Bell: Centrex Reengineering
Technology & Operations Case Study8.95View Details Describes the redesign and rollout of the new order-fulfillment process for a flagship product at Pacific Bell. Pacific Bell is one of the Regional Bell... -
KT Corporation: Offering New Insights in Customer Experience
Sales & Marketing Case Study8.95View Details In 2014, KT Corporation, one of South Korea's leading telecommunications companies, successfully mapped each point of a customer's interactions with the... -
Huawei Consumer Business: Technology Leadership Challenges
Strategy & Execution Case Study8.95View Details As the largest telecommunications equipment manufacturer in the world, Huawei has been building telecommunications networks and services since its inception... -
Demand Media
Sales & Marketing Case Study8.95View Details Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people... -
Iridium LLC
Finance & Accounting Case Study8.95View Details This case involves part of a module on financing large projects in the elective curriculum course entitled "Large-Scale Investment." It is set in August...