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The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Inside IKEA’s Digital Transformation
Strategy Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail’s chief digital officer. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
Brands Versus Private Labels: Fighting to Win
Marketing Magazine ArticleHow real is the private-label threat? What can brand-name manufacturers do about it? -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
Win the Attention of Your Distracted Consumer
Brand management Digital ArticleThe path to purchase has become a maze. -
What Starbucks Can Learn from Victoria’s Secret
Marketing Digital ArticleAt a conference on Tuesday, February 26, one of us encouraged participants to pause for a moment of silence at precisely 5:30 p.m. The cause for such a solemn gesture? The tragic loss of Starbucks’ authenticity. (The other of us was ironically in Seattle, enjoying conversation with a local musician who waxed eloquent about the […] -
If Customers Ask for More Choice, Don't Listen
Sales & Marketing Digital ArticleThis post is the second in a three-part series. In his provocative book The Paradox of Choice, Barry Schwartz's warns that giving consumers more product... -
Walmart's Shades of Gray
Organizational Development Digital ArticleMany people love to attack Walmart - as the world's largest company it's an easy target. And although the retail giant's green efforts have done a lot... -
A Better Way to Match Supply and Demand in the Retail Supply Chain
Operations and supply chain management Digital ArticleEvery organization across the supply chain should rely on retailers’ forecasts of end-customer demand. -
The Reluctant Entrepreneur
Entrepreneurship Magazine ArticleFor years, I’ve been reading about executives who leave their jobs and go into business for themselves, where they find contentment and learn the meaning of life. Now that I’ve done it, I’m here to tell you it isn’t quite that easy. I was on the corporate fast track for almost 30 years, and now […] -
Who’s to Blame for the Bubble?
Financial markets Magazine ArticleBy instigating the dot-com crash, the capital markets have placed the entire new economy at risk. -
Transparency May Lose Battles, But It Will Win the War
Government Digital ArticleThe defeat of a genetically modified foods bill is a mere blip in the tide of increased openness. -
The CEO of TJX on How to Train First-Class Buyers
Leadership & Managing People Magazine ArticleTJX operates seven brands in the United States, Canada, and Europe--including T.J. Maxx, Marshalls, and HomeGoods--and is the leading retailer of off-price... -
Sears Has Come Back from the Brink Before
Strategy & Execution Digital ArticleHBR chronicles almost a century of ups, downs, ups, and downs again. -
The New Tools of Trade
Labor Magazine ArticleToday, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […] -
Making the Major Sale
Marketing Magazine ArticleAn eight-step process to help companies learn to cope creatively with large and complex selling tasks—and have lasting results.
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Amazon.com: Evolving Into Offline Retail
Leadership & Managing People Case Study8.95View Details In late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding... -
EILEEN FISHER: Repositioning the Brand, Spanish Version
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
An Activist Approach: Confidential Role Assignment for Remingtons Housewares
Strategy & Execution Case Study8.95View Details A three party, multiple-issue negotiation exercise dealing with a potential merger between two leading department stores, called for by an activist investor... -
Instacart and the New Wave of Grocery Startups
Sales & Marketing Case Study8.95View Details Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding.... -
Mia by Tanishq: Jewellery to Entice the Working Woman in India
Strategy & Execution Case Study8.95View Details In 1995, Titan launched the first branded range of jewellery - 'Tanishq' - in India's highly fragmented and disorganised jewellery market. Tanishq performed... -
General Mills: Responding to the Killing of George Floyd (B)
Leadership & Managing People Case Study5.00View Details Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly... -
Brand Activism: Nike and Colin Kaepernick
Sales & Marketing Case Study8.95View Details Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted... -
Target: Creating a Data-Driven Product Management Organization
Strategy & Execution Case Study8.95View Details As retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic... -
ELITE: AFFINITY FINANCING AND SMART LEASES
Finance & Accounting Case Study8.95View Details The case documents the original mattress leasing program initiated by François Pugliese, the owner of premium mattress firm Elite in Etoy (Switzerland).... -
A Tale of Two Properties: Debt Strategies for Financing Commercial Real Estate
Finance & Accounting Case Study8.95View Details Stanley Cirano owns two retail shopping centers in suburban Chicago. With interest rates near all-time lows in late 2015, Cirano believed it was an opportune... -
Great Eastern Toys (B)
Finance & Accounting Case Study5.00View Details Supplement to case IN1047. As part of its growth strategy, a new product has been designed and a study carried out by a consultant to estimate the market... -
Waste not, want not: Eliminating Patagonia's Pre- and Post-Consumer Textile Waste
Innovation & Entrepreneurship Case Study8.95View Details Patagonia has set a goal of eliminating all textile waste by 2025. As a leader in the sustainable apparel industry, this includes not only the cut-and-sew... -
DMart: Disrupting Food Retailing
Sales & Marketing Case Study8.95View Details In early 2017, 15 years after being launched, DMart was India's second-largest and most profitable food and grocery retailer. To achieve its stellar growth,... -
Strategic Direction: JD.com CEO's Challenge
Strategy & Execution Case Study8.95View Details The objective of the case is for instructors to teach students how to analyze the strategic situation of a company and use this analysis to evaluate alternative... -
Suning Logistics: Transformation of Retail Logistics
Strategy & Execution Case Study8.95View Details Suning Logistics, a retail logistics enterprise, was located in Nanjing, Jiangsu, China. As a subsidiary of Suning Holding Group (Suning), Suning Logistics... -
Performance Indicator
Innovation & Entrepreneurship Case Study8.95View Details Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure... -
Fabindia: Branding India's Artisanal Crafts for Mass Retail
Sales & Marketing Case Study8.95View Details Fabindia, India's iconic garments and home furnishings company, had come a long way from its humble beginnings as an export shop in 1960, selling handloom... -
Internet-Enabled Collaborative Store Ordering: Veropoulos Spar Retailer (A)
Technology & Operations Case Study8.95View Details In 2001 Veropoulos Spar, a 770 million Euro retailer in Greece and the Balkan region, intiated the implementation of a new Internet enabled collaborative... -
Flashfood: Reducing Food Waste and Feeding Families
Management Case Study8.95View Details In June 2021, as Toronto-based Flashfood Inc. (Flashfood) continued to grow dramatically, its founder and chief executive officer was facing critical... -
BUBEN&ZORWEG: STRATEGIZING TIME
Strategy & Execution Case Study8.95View Details In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG....
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The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Inside IKEA’s Digital Transformation
Strategy Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail’s chief digital officer. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
Brands Versus Private Labels: Fighting to Win
Marketing Magazine ArticleHow real is the private-label threat? What can brand-name manufacturers do about it? -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
Win the Attention of Your Distracted Consumer
Brand management Digital ArticleThe path to purchase has become a maze. -
What Starbucks Can Learn from Victoria’s Secret
Marketing Digital ArticleAt a conference on Tuesday, February 26, one of us encouraged participants to pause for a moment of silence at precisely 5:30 p.m. The cause for such a solemn gesture? The tragic loss of Starbucks’ authenticity. (The other of us was ironically in Seattle, enjoying conversation with a local musician who waxed eloquent about the […]