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New New Product Development Game
Sales & Marketing Magazine ArticleNew product development has become fast paced and competitive. Managers need to realize that the traditional, sequential approach to developing new products... -
Welcome to the Experience Economy
Sales & Marketing Magazine ArticleIn this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics... -
Exploit the Product Life Cycle
Product management Magazine ArticleTo convert a tantalizing concept into a managerial instrument of competitive power… -
How Smart, Connected Products Are Transforming Competition
Strategy & Execution Magazine ArticleInformation technology is revolutionizing products, from appliances to cars to mining equipment. Products once composed solely of mechanical and electrical... -
The 4 Types of Innovation and the Problems They Solve
Innovation Digital ArticleDisruption isn’t the only approach. -
Test Marketing in New Product Development
Sales & Marketing Magazine ArticleTest marketing should be conducted to provide a dress rehearsal for launching of a new product by a company. Test marketing gives information to improve... -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo's CEO
Strategy & Execution Magazine ArticlePepsiCo's CEO Indra Nooyi believes that each PepsiCo product must engage customers so directly and personally that they fall in love with it. So in 2012... -
Half-Truth of First-Mover Advantage
Strategy & Execution Magazine ArticleMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that... -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other? -
Industrial Pricing to Meet Customer Needs
Marketing Magazine ArticleWhen a customer buys a product he or she goes through a complex process of balancing the price of the product against the perceived benefits, costs, risks, and value in use of the product. If the customer thinks this way when analyzing a purchase, say these authors, it makes great sense for marketers to set […] -
Making Money Through Marketing
Marketing Magazine ArticleThe author of this article says he would be the last one to argue that the approach described here is a complete view of marketing. Then again, he is convinced that the approach enables marketers to achieve three important objectives. First, it enables them to identify the markets in which their companies have the best […] -
Link Manufacturing Process and Product Life Cycles
Operations and supply chain management Magazine ArticleThe regularity of the growth cycles of living organisms has always fascinated thoughtful he observers regularity and of has the invited growth a cycles variety of living attempts to apply the same principles—of a predictable sequence of rapid growth followed by maturation, decline, and death—to companies and selected industries. One such concept, known as the […] -
We Need to Start Investing in Antiviral Drugs for the Next Pandemic
Innovation & Entrepreneurship Digital ArticleScientists have a good sense of which family of viruses will cause the next pandemic. -
How IBM, Intuit, and Rich Products Became More Customer-Centric
Technology & Operations Digital ArticleThere is no one right way. -
How Velcro Got Hooked on Quality
Analytics and data science Magazine ArticleThe phone call came out of the blue one morning in August 1985. It was from our Detroit sales manager, who told me that General Motors was dropping us from its highest supplier quality rating to the next to lowest level, four (on a one to five scale). We had 90 days to set up […] -
Know Your Customers' Jobs to Be Done
Companies can design better products by looking at the jobs that customers are struggling to do. Learn how in this video slide deck. -
Using AI to Understand What Causes Diseases
Technology & Operations Digital ArticleMedicine needs to broaden its application of algorithms. -
Tesla, Autopilot, and the Challenge of Trusting Machines
Innovation & Leadership Digital ArticleDrivers can't have too much or too little faith in self-driving cars. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes.
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Building Innovation at Terrapin Bright Green
Innovation & Entrepreneurship Case Study8.95View Details Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions... -
Allbirds: Decarbonizing Fashion
Strategy & Execution Case Study8.95View Details Allbirds is a footwear startup focused on simple design, comfort, and sustainable natural materials. The case describes the company's product development... -
Groom Energy Solutions: Selling Efficiency
Strategy & Execution Case Study8.95View Details Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term... -
Microsoft Office 2007 (Abridged)
Technology & Operations Case Study8.95View Details A discussion of the history and processes behind the development of Microsoft's Office 12 software. -
Boeing 767: From Concept to Production (A)
Technology & Operations Case Study8.95View Details Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously... -
Evaluating Microsavings Programs: Green Bank of the Philippines (A)
Global Business Case Study8.95View Details Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested... -
Changing Corporate Identity: The Case of a Regional Hospital
Sales & Marketing Case Study8.95View Details Facing competitive pressure from local health care suppliers and a shift in patient demand, the hospital's executive management team develops a strategic... -
Forecasting the Adoption of E-Books
Innovation & Entrepreneurship Case Study8.95View Details Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption... -
Fiat-Chrysler Alliance: Launching the Cinquecento in North America
Strategy & Execution Case Study8.95View Details Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)-a very small, iconic Italian car that had strong... -
Amanda and Kristen: Mented Cosmetics
Innovation & Entrepreneurship Case Study8.95View Details The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial... -
The Business Model of a University Research Lab
Innovation & Entrepreneurship Case Study8.95View Details This case study teaches students how to think through the management of open innovation in the context of a different setting such as a university research... -
Jaga: Managing Creativity and Open Innovation (A)
Strategy & Execution Case Study8.95View Details In 2007, the owner and director of marketing and research and development at Jaga was preparing for a meeting. The purpose of the meeting was to discuss... -
CIBA Vision: The Daily Disposable Lens Project (A)
Technology & Operations Case Study8.95View Details Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize... -
SAP: Establishing a Research Centre in China
Global Business Case Study8.95View Details Leading technology companies from around the world are entering China to establish research centres, leverage China's unique situation of rapid growth... -
Evisort: An A.I.-Powered Start-up Uses Text Mining to Become Google for Contracts
Innovation & Entrepreneurship Case Study8.95View Details Start-up Evisort was cofounded by two law students seeking to create AI-enhanced software providing contract management and processing solutions for attorneys... -
BMW: The 7-Series Project (B)
Technology & Operations Case Study5.00View Details Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality. -
Institut Pasteur
Technology & Operations Case Study6.95View Details The Pasteur Institut is implementing a proactive commercialization strategy under the direction of Christian Policard. Highlights the government's innovation... -
The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation
28.00View Details Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory... -
Buro Happold (Abridged)
Organizational Development Case Study8.95View Details In 1996, Ted Happold, the founder of the engineering services firm Buro Happold passed away and Padraic Kelly became the firm's new Managing Director... -
Leland O'Brien Rubinstein Associates, Inc.: SuperTrust
Finance & Accounting Case Study8.95View Details Leland O'Brien Rubinstein Associates, Inc. (LOR), which profited by selling portfolio insurance to institutional investors, attempts to rebuild itself...
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New New Product Development Game
Sales & Marketing Magazine ArticleNew product development has become fast paced and competitive. Managers need to realize that the traditional, sequential approach to developing new products... -
Welcome to the Experience Economy
Sales & Marketing Magazine ArticleIn this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics... -
Exploit the Product Life Cycle
Product management Magazine ArticleTo convert a tantalizing concept into a managerial instrument of competitive power… -
How Smart, Connected Products Are Transforming Competition
Strategy & Execution Magazine ArticleInformation technology is revolutionizing products, from appliances to cars to mining equipment. Products once composed solely of mechanical and electrical... -
The 4 Types of Innovation and the Problems They Solve
Innovation Digital ArticleDisruption isn’t the only approach. -
Test Marketing in New Product Development
Sales & Marketing Magazine ArticleTest marketing should be conducted to provide a dress rehearsal for launching of a new product by a company. Test marketing gives information to improve... -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo's CEO
Strategy & Execution Magazine ArticlePepsiCo's CEO Indra Nooyi believes that each PepsiCo product must engage customers so directly and personally that they fall in love with it. So in 2012... -
Half-Truth of First-Mover Advantage
Strategy & Execution Magazine ArticleMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that... -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other?