-
How to Choose the Right Forecasting Technique
Financial analysis Magazine ArticleWhat every manager ought to know about the different kinds of forecasting and the times when they should be used. -
Know Your Customers' "Jobs to Be Done"
Sales & Marketing Magazine ArticleFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors,... -
The Ordinary Heroes of the Taj
Organizational Development Magazine ArticleWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests... -
The Five Competitive Forces That Shape Strategy
Competitive strategy HBR BestsellerAwareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. -
How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Elements of Value
Sales & Marketing Magazine ArticleWhat consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities... -
Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Understanding Customer Experience
Sales & Marketing Magazine ArticleAnyone who has signed up for cell phone service, attempted to claim a rebate, or navigated a call center has probably suffered from a company's apparent... -
How Brand Building and Performance Marketing Can Work Together
Brand management Magazine ArticleWith the right metrics, you can increase the return on both. -
Research: How Cultural Differences Can Impact Global Teams
Consumer behavior Digital ArticleAnd what managers can do to help their international teams succeed. -
The Elusive Green Consumer
Sales & Marketing Magazine ArticleCompanies that introduce sustainable offerings face a frustrating paradox: Most consumers report positive attitudes toward eco-friendly products and services,... -
Welcome to the Experience Economy
Economic cycles and trends Magazine ArticleAs goods and services become commoditized, the customer experiences that companies create will matter most. -
High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
How Generative AI Will Change Sales
Sales & Marketing Digital ArticleMicrosoft and Salesforce have already rolled out sales-focused versions of this powerful tool. -
Stop Trying to Delight Your Customers
Customer experience Magazine ArticleTo really win their loyalty, forget the bells and whistles and just solve their problems. -
The Four Things a Service Business Must Get Right
Technology & Operations Magazine ArticleMany of the management tools and techniques used in service businesses were designed to tackle the challenges of product companies. Although they are... -
Exploit the Product Life Cycle
Product management Magazine ArticleTo convert a tantalizing concept into a managerial instrument of competitive power… -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
Neuromarketing: What You Need to Know
Consumer behavior Digital ArticleA report on the state of the art -
Negotiating with a Customer You Can’t Afford to Lose
Negotiation strategies Magazine ArticleEight ways to save a disintegrating sale
-
Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Global Business Case Study8.95View Details Kaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company's value proposition was to provide... -
Culinarian Cookware: Pondering Price Promotion, Spanish Version
Sales & Marketing Case Study8.95View Details In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products.... -
Ready-to-Eat Breakfast Cereal Industry in 1994 (B), Spanish Version
Strategy & Execution Case Study5.00View Details Updates the (A) case. -
The Louvre
Sales & Marketing Case Study8.95View Details Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world's largest and... -
Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms
Global Business Case Study8.95View Details Prior to the 2008 Summer Olympics in Beijing, Chinese people were outraged by repeated interruptions of the Olympic torch relay in Paris on 7 April 2008.... -
Melissa Wood Health: How to Win in the Creator Economy
Leadership & Managing People Case Study8.95View Details In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of 'The MWH Method,'... -
Procter & Gamble Co. (B)
Sales & Marketing Case Study5.00View Details The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one... -
Fitbit
Leadership & Managing People Case Study8.95View Details In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will... -
Arist: Learning Bit by Bit
Innovation & Entrepreneurship Case Study8.95View Details Arist was a Boston, Massachusetts-based startup with a text message learning platform. It was founded by three undergraduate students and raised more... -
Groom Energy Solutions: Selling Efficiency
Strategy & Execution Case Study8.95View Details Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term... -
Retention Modeling at Scholastic Travel Company (A)
Leadership & Managing People Case Study8.95View Details This case, along with its B case (UVA-QA-0865), is an effective vehicle for introducing students to the use of machine-learning techniques for classification.... -
Locally Laid Egg Company: No Time for Laying Around
Sales & Marketing Case Study8.95View Details The Locally Laid Egg Company is a family-owned company based out of Duluth, Minnesota. The company was established in 2012 as the first commercial grade... -
The Campbell Home (C)
Sales & Marketing Case Study5.00View Details Campbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while... -
KT Corporation: Offering New Insights in Customer Experience
Sales & Marketing Case Study8.95View Details In 2014, KT Corporation, one of South Korea's leading telecommunications companies, successfully mapped each point of a customer's interactions with the... -
Beleza Natural: Marketing Strategies for Empowering Social Change
Sales & Marketing Case Study8.95View Details This case features an entrepreneur striving to rapidly grow a successful chain of hair salons that serve women with afro hair. After doubling from 13... -
Federal Express: The Money Back Guarantee (B), Japanese Version
Technology & Operations Case Study5.00View Details See (A) case. -
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Demand Media
Sales & Marketing Case Study8.95View Details Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people... -
Marketing Research
Sales & Marketing Case Study8.95View Details Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and... -
Changing Corporate Identity: The Case of a Regional Hospital
Sales & Marketing Case Study8.95View Details Facing competitive pressure from local health care suppliers and a shift in patient demand, the hospital's executive management team develops a strategic...
-
How to Choose the Right Forecasting Technique
Financial analysis Magazine ArticleWhat every manager ought to know about the different kinds of forecasting and the times when they should be used. -
Know Your Customers' "Jobs to Be Done"
Sales & Marketing Magazine ArticleFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors,... -
The Ordinary Heroes of the Taj
Organizational Development Magazine ArticleWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests... -
The Five Competitive Forces That Shape Strategy
Competitive strategy HBR BestsellerAwareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. -
How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Elements of Value
Sales & Marketing Magazine ArticleWhat consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities... -
Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Understanding Customer Experience
Sales & Marketing Magazine ArticleAnyone who has signed up for cell phone service, attempted to claim a rebate, or navigated a call center has probably suffered from a company's apparent... -
How Brand Building and Performance Marketing Can Work Together
Brand management Magazine ArticleWith the right metrics, you can increase the return on both. -
Research: How Cultural Differences Can Impact Global Teams
Consumer behavior Digital ArticleAnd what managers can do to help their international teams succeed.