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Blue Ocean Strategy
Competitive strategy Magazine ArticleCompeting in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
Selection Bias and the Perils of Benchmarking
Strategy & Execution Magazine ArticleTo find the secrets of business success, what could be more natural than studying successful businesses? In fact, nothing could be more dangerous, warns... -
Curveball: Strategies to Fool the Competition
Strategic planning Magazine ArticleA couple of years ago, I coauthored with Rob Lachenauer an article called “Hardball: Five Killer Strategies for Trouncing the Competition.” The piece, along with a subsequent book, was misunderstood by many people. Critics said that hardball meant playing dirty or mean, neither of which is true. What is true is that hardball—let’s face it, […] -
Inside Boeing’s Big Move
Operations strategy Magazine ArticleThe aerospace giant shifted its headquarters from Seattle to Chicago in record time. The leader of the effort tells how. -
The Tragic Crash of Flight AF447 Shows the Unlikely but Catastrophic Consequences of Automation
Risk management ResearchAutomation can make us safer, but it creates new vulnerabilities. -
Stop Making Plans; Start Making Decisions
Analytics and data science Magazine ArticleIn most companies, strategic planning isn’t about making decisions. It’s about documenting choices that have already been made, often haphazardly. Leading firms are rethinking their approach to strategy development so they can make more, better, and faster decisions. -
Managing High-Stakes Situations: 5 Lessons from the Pentagon
Organizational Development Digital ArticleAsh Carter on why it takes a strong communication plan and a transparent culture. -
Blue Oceans in Outer Space
Global Business Magazine ArticleThe void beyond Earth has become an exciting frontier for entrepreneurial ventures. SpaceX, Blue Origin, and scads of other companies are pursuing commercial... -
Learning in the Thick of It
Meeting management Magazine ArticleAfter-action reviews identify past mistakes but rarely enhance future performance. Companies wanting to fully exploit this tool should look to its master: the U.S. Army’s standing enemy brigade, where soldiers learn and improve even in the midst of battle. -
The Booming Business of Drones
Innovation & Entrepreneurship Digital ArticleUnmanned aircraft are creating a new civilian industry. -
Reclaim Your Job
Time management Magazine ArticleWhen managers complain about lack of time and resources, they’re really expressing their fear of taking action. To overcome busyness, managers must adopt three strategies that will help them to operate independently. -
Are Your Engineers Talking to One Another When They Should?
Technology & Operations Magazine ArticleCommunication may not be on managers' minds at companies that design complex, highly engineered products, but it should be. When mistakes take place,... -
Strategy as Active Waiting
Strategy & Execution Magazine ArticleSuccessful executives who cut their teeth in stable industries or in developed countries often stumble when they face more volatile markets. They falter,... -
The Reinvention of NASA
Change management Digital ArticleIt learned to embrace open innovation, agility, and collaboration. -
Leading Ferociously
Leadership & Managing People Magazine ArticleNASA chief Daniel Goldin made enemies during his controversial tenure, but even critics agree that his aggressive, no-nonsense tactics transformed the... -
When One Business Model Isn’t Enough
Business models Magazine ArticleLAN Airlines flourishes by running three distinctly different operations at the same time. -
When the Twitterverse Turns on You
Crisis management Magazine ArticleAn airline’s social media contest backfires. How should the company respond? -
Hiring for Smarts
Psychology Magazine ArticleIt’s all very well to be kind, compassionate, and charismatic. But the most crucial predictor of executive success has nothing to do with personality or style. It’s brainpower. Here’s how to find those people with the sheer intelligence to become business stars. -
You Have More Capital than You Think
Finance & Accounting Magazine ArticleSenior executives typically delegate responsibility for managing a firm's derivatives portfolio to in-house financial experts and the company's financial...
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Boeing 767: From Concept to Production (A)
Technology & Operations Case Study8.95View Details Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously... -
BMP POLICY MEETING - Confidential Instructions for G. McGuire, Design Engineer
Strategy & Execution Case Study5.00View Details Five-party, four-issue internal negotiation among employees of a major engine manufacturer to agree on procurement guidelines in preparation for external... -
General Electric--Thermocouple Manufacturing (A)
Technology & Operations Case Study8.95View Details GE is considering introducing a "just-in-time" production system to reduce inventory in its thermocouple manufacturing area. The case presents students... -
Houston, We Have a Solution: NASA and Open Innovation (B)
Organizational Development Case Study5.00View Details Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers... -
Boeing 767: From Concept to Production (B)
Technology & Operations Case Study5.00View Details Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to... -
CFM International, Inc., Supplement
Strategy & Execution Case Study5.00View Details Supplements the case. -
Global Aircraft Manufacturing, 2002-2011
Strategy & Execution Case Study8.95View Details At the dawn of the twenty-first century, Boeing and Airbus, the leading manufacturers of large aircraft, were locked in a battle for market share that... -
Ready to Take Off (B): China's Re-Entry into Global Aerospace
Leadership & Managing People Case Study5.00View Details This case illustrates China's attempts at building its own regional jets and large civil aircraft. The case can be used to teach courses in international... -
Airtex Aviation, Spanish Version
Finance & Accounting Case Study8.95View Details Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case... -
HNA Group: Global Excellence with Chinese Characteristics (C)
Global Business Case Study5.00View Details July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking... -
Working Capital: A Summary of Ratios by Industry
Finance & Accounting Case Study8.95View Details The case graphically presents various working capital ratios (days inventory outstanding, days sales outstanding, days payables outstanding, cash conversion... -
Columbia's Final Mission (Abridged) (A), Spanish Version
Leadership & Managing People Case Study8.95View Details This case documents decision-making processes, organizational culture, and other contributors to NASA's failed Columbia mission in 2003. Addresses the... -
Airbus vs. Boeing (C): Steps Toward Dispute Resolution
Global Business Case Study5.00View Details Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To... -
What Went Wrong with Boeing's 737 Max?
Leadership & Managing People Case Study8.95View Details This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346... -
Solar Geoengineering
Finance & Accounting Case Study8.95View Details On December 8th 2013, as Dr. David Keith was leaving the set of the Colbert Show, he couldn't help but replay the interview over and over in his mind.... -
EADS/Airbus: Vision 2020
Finance & Accounting Case Study8.95View Details EADS N.V. (EADS), Europe's leading aerospace and defence company, is reviewing its strategic positioning. EADS had planned to merge with a British company... -
Valentina Tereshkova: Conquering Space
Organizational Development Case Study8.95View Details On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity,... -
San Francisco International Airport and Quantum Secure's SAFE for Aviation System
Technology & Operations Case Study8.95View Details In 2008 San Francisco International Airport (known by its three-letter airport code, SFO) had announced a $383 million plan to renovate and reopen Terminal... -
Mission to Mars (B)
Technology & Operations Case Study5.00View Details Supplements the (A) case. -
Mahindra Aerospace: Looking Ahead
Leadership & Managing People Case Study8.95View Details Hemant Luthra, Chairman and Arvind Mehra, Executive Director and CEO, Mahindra Aerospace needed to examine the prospects of the aerospace industry in...
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Blue Ocean Strategy
Competitive strategy Magazine ArticleCompeting in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
Selection Bias and the Perils of Benchmarking
Strategy & Execution Magazine ArticleTo find the secrets of business success, what could be more natural than studying successful businesses? In fact, nothing could be more dangerous, warns... -
Boeing 767: From Concept to Production (A)
Technology & Operations Case Study8.95View Details Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously... -
BMP POLICY MEETING - Confidential Instructions for G. McGuire, Design Engineer
Strategy & Execution Case Study5.00View Details Five-party, four-issue internal negotiation among employees of a major engine manufacturer to agree on procurement guidelines in preparation for external... -
General Electric--Thermocouple Manufacturing (A)
Technology & Operations Case Study8.95View Details GE is considering introducing a "just-in-time" production system to reduce inventory in its thermocouple manufacturing area. The case presents students... -
Houston, We Have a Solution: NASA and Open Innovation (B)
Organizational Development Case Study5.00View Details Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers... -
Boeing 767: From Concept to Production (B)
Technology & Operations Case Study5.00View Details Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to... -
CFM International, Inc., Supplement
Strategy & Execution Case Study5.00View Details Supplements the case. -
Global Aircraft Manufacturing, 2002-2011
Strategy & Execution Case Study8.95View Details At the dawn of the twenty-first century, Boeing and Airbus, the leading manufacturers of large aircraft, were locked in a battle for market share that...