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Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Getting the Most from an Online Customer Community
Sales & Marketing Digital ArticleFour best practices. -
8 Best Practices for Creating a Compelling Customer Experience
Customer strategy Digital ArticleTakeaways from an analysis of the American Customer Satisfaction Index. -
Welcome to Web3
Technology & Operations Digital ArticleWeb3--a blockchain-based web that includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more--promises to transform the experience of being... -
When Community Becomes Your Competitive Advantage
Strategy & Execution Digital ArticleHow businesses shift from selling products to building networks. -
Innovating in Uncertain Times: Lessons from 2022
AI and machine learning Digital ArticlePlus strategies for driving transformative growth in 2023. -
The CEO of Roblox on Scaling Community-Sourced Innovation
Innovation & Leadership Magazine ArticleWhen Roblox launched, in 2004, its user base was made up of friends, family members, and about 100 tech enthusiasts recruited via Google ads to serve... -
How Luxury Brands Are Manufacturing Scarcity in the Digital Economy
Innovation Digital ArticleLessons from Balenciaga, Louis Vuitton, and Gucci. -
Platforms Need to Work with Their Users - Not Against Them
Technology & Operations Digital ArticleTo stay relevant, the winners of Web2 need to start using the tools of Web3. -
Lessons on Customer Engagement from Fan Controlled Football
Innovation Digital ArticleThe esports venture uses blockchain to let fans call the shots in real time. -
How Do You Manage an Off-Site Team? (Commentary for HBR Case Study)
Organizational Development Magazine ArticleIn this fictitious case study, HBR editor Regina F. Maruca explores the challenges of managing employees in the alternative workplace. Allison Scher is... -
Making Sense of the NFT Marketplace
Strategy Digital ArticlePartnering with the right platform is the critical first step to driving customer engagement and securing your position in this new digital economy. -
When CEOs Engage Directly with Customers
Customer experience Digital ArticleA look at the pros and cons. -
Alternative Workplace: Changing Where and How People Work (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleThis article describes the benefits and challenges of alternative workplace programs. Today many organizations, including AT&T and IBM, are pioneering... -
Are You Ready for E-tailing 2.0?
Sales & Marketing Magazine ArticleE-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space. -
Do Customer Communities Pay Off?
Sales & Marketing Magazine ArticleNew research says they do, in spades, especially for online businesses. -
How Tech Is Transforming Entry-Level, Customer-Facing Jobs
IT management Digital ArticleTakeaways from a survey of more than 800 customer service reps. -
Future Space: A New Blueprint for Business Architecture
Technology & Operations Magazine ArticleAlthough the Internet is an essential conduit for many business activities, it isn't rendering the physical world any less important, as the failures... -
Power to the People
Strategy & Execution Magazine ArticleMost people think of Napster when they think of peer-to-peer systems. Nirav Tolia, CEO of Epinions, explains why the power of peer-to-peer goes far beyond...
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Mavens & Moguls: Creating a New Business Model
Innovation & Entrepreneurship Case Study8.95View Details Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn,... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study8.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
(Water) Public-Private Partnerships: The Economics
Global Business Case Study8.95View Details With frequent water main breaks, leaking pipes, and lead contamination, the water infrastructure of many countries is in bad shape, and improvements are... -
Managing Teams in the Hybrid Age: The HBR Guides Collection (8 Books)
Management Book160.00View Details Lead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different... -
Online Auction Markets
Strategy & Execution Case Study8.95View Details eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later,... -
Linux in 2004, Spanish Version
Technology & Operations Case Study8.95View Details A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first,... -
CashDrop (B1)
Innovation & Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the... -
1933: Germany's Economic Crises (A)
Finance & Accounting Case Study8.95View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization... -
TikTok in 2020: Super App or Supernova? (Abridged)
Sales & Marketing Case Study8.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
1923: Hyperinflation in Germany
Finance & Accounting Case Study8.95View Details In the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution,... -
Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
Sales & Marketing Case Study8.95View Details Breastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months... -
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
Sales & Marketing Case Study5.00View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
Work from Anywhere: The HBR Guides Collection (5 Books)
Management Book95.00View Details Everything you need to get your best work done, no matter where you do it. For many, working remotely is a dream come true. For others it comes with stress,... -
CashDrop (B2)
Innovation & Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop's... -
Scantran
Technology & Operations Case Study8.95View Details Scandinavia Translations (Scantran) provides translation services between English and the three Scandinavian languages (Danish, Swedish, and Norwegian),... -
Valuing Snap After the IPO Quiet Period (A), Spanish Version
Finance & Accounting Case Study8.95View Details Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires... -
Magic: the Gathering - Harnessing an Engaged Player Community, Spanish Version
Sales & Marketing Case Study8.95View Details This case study discusses Magic: the Gathering (Magic), a collectible card game that is owned by Wizards of the Coast (Wizards), a subsidiary of Hasbro.... -
Social Strategy at Nike, Chinese Version
Strategy & Execution Case Study8.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
1933: Germany's Economic Crises (B)
Finance & Accounting Case Study5.00View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization...
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Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Getting the Most from an Online Customer Community
Sales & Marketing Digital ArticleFour best practices. -
Mavens & Moguls: Creating a New Business Model
Innovation & Entrepreneurship Case Study8.95View Details Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn,... -
8 Best Practices for Creating a Compelling Customer Experience
Customer strategy Digital ArticleTakeaways from an analysis of the American Customer Satisfaction Index. -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study8.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Welcome to Web3
Technology & Operations Digital ArticleWeb3--a blockchain-based web that includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more--promises to transform the experience of being... -
(Water) Public-Private Partnerships: The Economics
Global Business Case Study8.95View Details With frequent water main breaks, leaking pipes, and lead contamination, the water infrastructure of many countries is in bad shape, and improvements are... -
Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse
Innovation AudioCan Seoul, South Korea, figure out how to use the metaverse to engage citizens to solve civic problems? -
When Community Becomes Your Competitive Advantage
Strategy & Execution Digital ArticleHow businesses shift from selling products to building networks.