-
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
Where Is Tech Going in 2023?
Technology & Operations Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments. -
The Half-Truth of First-Mover Advantage
Technology and analytics Magazine ArticleFirst-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. -
How Brands and Influencers Can Make the Most of the Relationship
Brand management Magazine ArticlePaid promotions cause followers to desert. Here’s how to limit the damage. -
Our Social Media Addiction
Social media Magazine ArticleHow Facebook, Twitter, Instagram, YouTube, and TikTok took over our lives—and what to do about it -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
How to Email Someone You Haven’t Talked to in Forever
Business writing Digital ArticleYes, it’s awkward, but you should still do it. -
Technology and Human Vulnerability
IT management Magazine ArticleWe know that technology changes our lives—but could it be changing our selves as well? -
Here Comes the P2P Economy
Economics Digital ArticlePeer-to-peer, or P2P, networks have thrown the media industry into turmoil, changing the flow of information from a one-to-many model (with newspaper publishers, Hollywood studios, and Browse the entire HBR List.Listen to the podcast.Take the poll. big music companies as the sources) to a many-to-many model (with blogs, YouTube, and file-sharing forums as the venues). […] -
Get More Engaged in the Conversations About Your Company
Marketing Digital ArticleLike it or not, there are people talking about your company on the web right now. You must be aware of that conversation and engage it with authenticity. If not, your company will be another Target. Recently, Amy Jussel of the blog ShapingYouth wrote that Target’s billboard in Times Square was offensive to women because […] -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Tweeting for Social Good in Davos
Social media Digital ArticleGlobal leaders are all a-twitter about Twitter. While they don’t know whether to fear it or embrace it, they are running to catch up with the change triggered by Twitter, Facebook, and other social media. The power of technological change is one of the few points of agreement to emerge from the meetings of business, […] -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
Facebook’s Profound Strategic Error
Strategy Digital ArticleOver the last year or so, I spent a great deal of time discussing in somewhat painful detail Facebook’s relentless evilness; and how, despite the mega-hype surrounding Facebook as the next big thing, evil would ultimately come back to eat Facebook from within – because, today, evil itself is a profound strategic error. Today, there’s […] -
Rediscover Your Company's Humanity
Sales & Marketing Digital ArticleEmpathy can help businesses become truly customer-centric.
-
Toxic for Teens? Navigating a Career in the Social Media Industry (B)
Leadership & Managing People Case Study5.00View Details This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.... -
Antler
Innovation & Entrepreneurship Case Study8.95View Details The case describes the founding, development, and scaling of Antler, an early-stage investment platform that invests in entrepreneurs pre-team and, in... -
EILEEN FISHER: Repositioning the Brand, Spanish Version
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
Metaverse Wars
Management Case Study8.95View Details In 2023, the term metaverse - a combination of the words "meta" and "universe" - had become a catch-all for a diverse set of expectations about online... -
JD: Envisioning the Future of Retail (A), Spanish Version
Technology & Operations Case Study8.95View Details JD, China's second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company... -
Brand Activism: Nike and Colin Kaepernick
Sales & Marketing Case Study8.95View Details Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted... -
Zameer Kassam Fine Jewelry: Engaging Clients
Technology & Operations Case Study8.95View Details Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple's relationship. The case describes the company's process... -
DesiFirangi.com: Building a Niche E-commerce Portal
Sales & Marketing Case Study8.95View Details DesiFirangi.com was an online women's apparel retailer in India. Started in November 2014, DesiFirangi catered to the fashion needs of modern Indian women... -
Starbucks in the Forbidden City
Global Business Case Study8.95View Details On January 12, 2007 a prominent Chinese blogger protested against Starbucks' presence in Beijing's Forbidden City. The blogger stated, "This is not globalisation... -
The Year in Tech, 2022: The Insights You Need from Harvard Business Review
22.95View Details A year of HBR's essential thinking on tech--all in one place. From quantum computing and next-generation digital health tools to virtual reality training... -
Amazon Web Services, Japanese Version
Leadership & Managing People Case Study8.95View Details Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing... -
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
28.00View Details For readers of "Sapiens" and "Homo Deus" and viewers of "The Social Dilemma," psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions... -
Movile in 2015
Innovation & Entrepreneurship Case Study8.95View Details -
Accounting for Virtual Goods at Zynga
Finance & Accounting Case Study8.95View Details -
Mavens & Moguls: Creating a New Business Model
Innovation & Entrepreneurship Case Study8.95View Details Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn,... -
Taking Dell Private
Strategy & Execution Case Study8.95View Details In July 2012, Michael Dell, CEO and founder of Dell, Inc., met with a representative of Silver Lake Partners to explore taking his company private. The... -
Balancing Exclusivity and Sustainability in the Luxury Fashion Industry: #Burnberry
Management Case Study8.95View Details The principle of building and maintaining a reputation of exclusivity has long been acknowledged as the key to the success of luxury brands. The way these... -
Advertising Experiments at RestaurantGrades
Communication Case Study8.95View Details Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated... -
SimpliFlying (A): Making a Great Idea Take Flight
Leadership & Managing People Case Study8.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)
Management Case Study5.00View Details Case Supplement for Case A00401
-
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
Where Is Tech Going in 2023?
Technology & Operations Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments. -
The Half-Truth of First-Mover Advantage
Technology and analytics Magazine ArticleFirst-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. -
How Brands and Influencers Can Make the Most of the Relationship
Brand management Magazine ArticlePaid promotions cause followers to desert. Here’s how to limit the damage. -
Our Social Media Addiction
Social media Magazine ArticleHow Facebook, Twitter, Instagram, YouTube, and TikTok took over our lives—and what to do about it -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities...