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Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
How Brands and Influencers Can Make the Most of the Relationship
Brand management Magazine ArticlePaid promotions cause followers to desert. Here’s how to limit the damage. -
Our Social Media Addiction
Social media Magazine ArticleHow Facebook, Twitter, Instagram, YouTube, and TikTok took over our lives—and what to do about it -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Tweeting for Social Good in Davos
Social media Digital ArticleGlobal leaders are all a-twitter about Twitter. While they don’t know whether to fear it or embrace it, they are running to catch up with the change triggered by Twitter, Facebook, and other social media. The power of technological change is one of the few points of agreement to emerge from the meetings of business, […] -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
Rediscover Your Company's Humanity
Sales & Marketing Digital ArticleEmpathy can help businesses become truly customer-centric. -
Why Enterprise 2.0 Won't Transform Organizations
Communication Digital ArticleRecently I posted about my personal bet on analytics. I wanted to start here on a positive note. This week, however, I am playing the role of curmudgeon,... -
How to Use Facebook's Settings to Have More-Productive Conversations
Technology & Operations Digital ArticleA couple of relatively simple changes can improve your experience. -
Enterprise 2.0: The New, New Knowledge Management?
Communication Digital ArticleI am speaking today at the FastForward conference in Orlando. I'm talking about analytics and how they relate to search, but I came early and caught Andy... -
More and More Companies Want a Piece of the Next Snapchat
Innovation & Leadership Digital ArticleResearch suggests they're likely to be disappointed. -
We Need Both Networks and Communities
Sales & Marketing Digital ArticleThey're not the same thing. -
Do Influencers Need to Tell Audiences They’re Getting Paid?
Brand management Digital ArticleIn some cases, disclosure might make people trust them more. -
Your Brain on Facebook
Leadership & Managing People Digital ArticleWhile Facebook's rise took many by surprise, its success was little surprise to the hundreds of researchers who study social interactions in neuroscience... -
Kenneth Cole's Social Media Marketing Lesson
Sales & Marketing Digital ArticleMilions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo - KC With these 132 characters,... -
Microsoft Outlook: A Social Network Just Waiting to Happen?
Web-based technologies Digital ArticleMicrosoft’s Outlook may be the world’s Rolodex, but they have not figured out how to link up all the latent connections that sit inside our Outlook address books. Put another way, they have the ends of the network, but don’t know how to tie them together! In your email is a latent network of most […] -
How to Be a Social Media Change Agent
Social media Digital ArticleJosh Bernoff is vice president and principal analyst at Forrester Research and the coauthor of Groundswell. Most companies aren’t taking advantage of social media applications as a way to connect with customers. But you can. Here’s how. -
The Globe: How French Innovators Are Putting the “Social” Back in Social Networking
Public relations Magazine ArticleConnecting with your best customers doesn’t have to involve Twitter or Facebook.
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Toxic for Teens? Navigating a Career in the Social Media Industry (B)
Leadership & Managing People Case Study5.00View Details This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.... -
Antler
Innovation & Entrepreneurship Case Study8.95View Details The case describes the founding, development, and scaling of Antler, an early-stage investment platform that invests in entrepreneurs pre-team and, in... -
EILEEN FISHER: Repositioning the Brand, Spanish Version
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
Metaverse Wars
Management Case Study8.95View Details In 2023, the term metaverse - a combination of the words "meta" and "universe" - had become a catch-all for a diverse set of expectations about online... -
Brand Activism: Nike and Colin Kaepernick
Sales & Marketing Case Study8.95View Details Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted... -
DesiFirangi.com: Building a Niche E-commerce Portal
Sales & Marketing Case Study8.95View Details DesiFirangi.com was an online women's apparel retailer in India. Started in November 2014, DesiFirangi catered to the fashion needs of modern Indian women... -
Starbucks in the Forbidden City
Global Business Case Study8.95View Details On January 12, 2007 a prominent Chinese blogger protested against Starbucks' presence in Beijing's Forbidden City. The blogger stated, "This is not globalisation... -
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
28.00View Details For readers of "Sapiens" and "Homo Deus" and viewers of "The Social Dilemma," psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions... -
Accounting for Virtual Goods at Zynga
Finance & Accounting Case Study8.95View Details -
Balancing Exclusivity and Sustainability in the Luxury Fashion Industry: #Burnberry
Management Case Study8.95View Details The principle of building and maintaining a reputation of exclusivity has long been acknowledged as the key to the success of luxury brands. The way these... -
Advertising Experiments at RestaurantGrades
Communication Case Study8.95View Details Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated... -
SimpliFlying (A): Making a Great Idea Take Flight
Leadership & Managing People Case Study8.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)
Management Case Study5.00View Details Case Supplement for Case A00401 -
Canada's Largest Health Website Goes Social (B)
Sales & Marketing Case Study5.00View Details Supplement to case HEC169. This case deals with PasseportSante.net (PS), a health-related website and virtual community. PS offers expert content and... -
Sephora Direct: Investing in Social Media, Video, and Mobile, Portuguese Version
Sales & Marketing Case Study8.95View Details Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for... -
Retail Relay (A)
Sales & Marketing Case Study8.95View Details This case focuses on customer lifetime value analysis and how this analysis, when paired with previous experience with consumer promotions, can guide... -
JUUL and the Vaping Revolution
Leadership & Managing People Case Study8.95View Details In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced "jewel") faced intense pressure. Sales of JUUL products... -
Gupta Media: Performance Marketing in the Digital Age
Sales & Marketing Case Study8.95View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social... -
Michael McCain: Tweeting on the Maple Leaf Foods Account
Organizational Development Case Study8.95View Details On January 12, 2020, Michael McCain, the president and chief executive officer (CEO) of Maple Leaf Foods Inc., posted four tweets on the company's social... -
EMC2: Delivering Customer Centricity
Sales & Marketing Case Study8.95View Details This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management...
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Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
How Brands and Influencers Can Make the Most of the Relationship
Brand management Magazine ArticlePaid promotions cause followers to desert. Here’s how to limit the damage. -
Our Social Media Addiction
Social media Magazine ArticleHow Facebook, Twitter, Instagram, YouTube, and TikTok took over our lives—and what to do about it -
Research: How People Feel About Paying for Social Media
Sales & Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Tweeting for Social Good in Davos
Social media Digital ArticleGlobal leaders are all a-twitter about Twitter. While they don’t know whether to fear it or embrace it, they are running to catch up with the change triggered by Twitter, Facebook, and other social media. The power of technological change is one of the few points of agreement to emerge from the meetings of business, […] -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
Rediscover Your Company's Humanity
Sales & Marketing Digital ArticleEmpathy can help businesses become truly customer-centric. -
Why Enterprise 2.0 Won't Transform Organizations
Communication Digital ArticleRecently I posted about my personal bet on analytics. I wanted to start here on a positive note. This week, however, I am playing the role of curmudgeon,...