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Persuasion

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  • 6 Pitching Techniques to Use When Budgets Are Tight

    Persuasion Digital Article
    • Allison Shapira
    How to persuade a client or senior executive to spend their limited resources.
    • Save
    • Share
    • May 26, 2023
  • How to Give a Killer Presentation

    Leadership & Managing People Magazine Article
    • Chris Anderson
    For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED's curator,...
    • Save
    • Share
    • Buy Copies
    • From the June 2013 Issue
  • To Implement Change, You Don’t Need to Convince Everyone at Once

    Organizational change Digital Article
    • Greg Satell
    Rather than trying to convince skeptics from the outset, start with a small group of enthusiastic people.
    • Save
    • Share
    • May 11, 2023
  • How to (Actually) Change Someone’s Mind

    Persuasion Digital Article
    • Laura Huang
    • Ryan Yu
    Three strategies to turn your adversaries into allies.
    • Save
    • Share
    • July 31, 2020
  • Structure Your Presentation Like a Story

    Communication Digital Article
    • Nancy Duarte
    To win people over, create tension between the status quo and a better way.
    • Save
    • Share
    • Buy Copies
    • October 31, 2012
  • The Art of Persuasion Hasn’t Changed in 2,000 Years

    Persuasion Digital Article
    • Carmine Gallo
    What Aristotle can teach us about making an argument.
    • Save
    • Share
    • July 15, 2019
  • How to Pitch a Brilliant Idea

    Communication Magazine Article
    • Kimberly D Elsbach
    Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths...
    • Save
    • Share
    • Buy Copies
    • September 01, 2003
  • How Yahoo Built a Culture of Cybersecurity

    Persuasion Digital Article
    • Dr. Keri Pearlson
    • Sean Sposito
    • Masha Arbisman
    • Josh A. Schwartz
    Three steps to meaningfully change employees’ behavior.
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    • September 30, 2021
  • Data Science and the Art of Persuasion

    Strategy & Execution Magazine Article
    • Scott Berinato
    Despite heavy investments to acquire talented data scientists and take advantage of the analytics boom, many companies have been disappointed in the results....
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    • From the January–February 2019 Issue
  • The Art of Purposeful Storytelling

    Communication Video
    • Peter Guber
    Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience.
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    • March 01, 2011
  • How to Deal with the Irrational Parts of a Negotiation

    Strategy & Execution Digital Article
    • Joseph Grenny
    Don't ignore emotions.
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    • June 06, 2016
  • 3 Rhetorical Techniques to Increase Your Impact

    Communication Digital Article
    • Jonah Berger
    There's a reason "your" is in this headline.
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    • March 07, 2023
  • Signs That You're Being a Pushover

    Leadership & Managing People Digital Article
    • Amy Jen Su
    Persuading others matters as much as getting along with them.
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    • May 15, 2015
  • What to Do If Your Team Doesn't Want to Go Back to the Office

    Leadership & Managing People Digital Article
    • Liz Kislik
    ...but company leaders are insisting on it.
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    • January 18, 2021
  • Storytelling Can Make or Break Your Leadership

    Persuasion Digital Article
    • Jeff Gothelf
    Five ways to construct a compelling narrative around your ideas.
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    • October 19, 2020
  • How to Tell a Story with Data

    Technology & Operations Digital Article
    • Jim Stikeleather
    Five rules for doing it right.
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    • April 24, 2013
  • Change Through Persuasion

    Leadership & Managing People Magazine Article
    • David A. Garvin
    • Michael A. Roberto
    Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out...
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    • Buy Copies
    • From the February 2005 Issue
  • To Win Over an Audience, Focus on Building Trust

    Public speaking Digital Article
    • Allison Shapira
    • David Horsager
    Five tactics for leaders.
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    • March 09, 2022
  • How to Respectfully Discuss Contentious Issues at Work

    Difficult conversations Digital Article
    • Joseph Grenny
    Research-backed tactics to lower the temperature when talking about hot-button topics.
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    • February 23, 2022
  • Six Habits of Merely Effective Negotiators

    Strategy & Execution HBR Bestseller
    • James K. Sebenius
    Most executives know the basics of negotiation; some are spectacularly adept. Yet even experienced negotiators routinely leave money on the table, end...
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    • From the April 2001 Issue
  • Leadership Voice and Style

    Communication Case Study
    • Brian Moriarty
    8.95
    View Details
    This technical note is used in management communications or strategic communication courses in MBA or executive education programs where students are...
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    • March 16, 2018
  • Creating and Nurturing your Social Network

    Strategy & Execution Case Study
    • Conor Neill
    • Fabrizio Ferraro
    8.95
    View Details
    Networking is the art of building long-term mutually beneficial relationships, and this note will describe what social networks can do, what networking...
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    • May 12, 2011
  • Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

    Communication Book
    • Scott Berinato
    35.00
    View Details
    A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For...
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    • May 17, 2016
  • Coach K: A Matter of the Heart, Japanese Version

    Leadership & Managing People Case Study
    • Scott A. Snook
    • Leslie A. Perlow
    • Brian J. Delacey
    8.95
    View Details
    Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or...
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    • August 10, 2005
  • Effective Evaluation of Spoken Communication

    Leadership & Managing People Case Study
    • Conor Neill
    • Florian Mueck
    • Brian Leggett
    8.95
    View Details
    An important part of powerful communication is developing your own ability to continuously improve as a communicator. Immediate specific feedback is necessary...
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    • June 03, 2010
  • Next-Level Negotiating (HBR Women at Work Series)

    Communication Book
    • Harvard Business Review
    • Amy Gallo
    • Deborah M. Kolb
    • Suzanne de Janasz
    • Deepa Purushothaman
    24.95
    View Details
    Build trust--and create more value. Whether you're negotiating a salary, a deal with a supplier, or your workload, thoughtful preparation increases your...
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    • December 13, 2022
  • Power and Impact (HBR Emotional Intelligence Series)

    Leadership & Managing People Book
    • Harvard Business Review
    • Dan Cable
    • Peter Bregman
    • Harrison Monarth
    • Dacher Keltner
    19.99
    View Details
    With formal authority comes power. But few people realize that informal power--the kind that doesn't come with a title--can have just as much impact....
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    • November 12, 2019
  • Persuading Others: Harvard ManageMentor

    Communication Tool
    • Harvard Business Publishing
    49.95
    View Details
    This course will teach you to build your credibility by earning trust and establishing your expertise, assess those whom you need to persuade, and persuade...
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    • October 01, 2017
  • HBR's 10 Must Reads on Communication 2-Volume Collection

    Communication Book
    • Harvard Business Review
    45.00
    View Details
    If you read nothing else on communicating effectively, read these definitive articles from Harvard Business Review. The best leaders know how to communicate...
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    • April 27, 2021
  • Get Your Venture Backed with Persuasive Data Viz: An HBR Collection for Building the Perfect Pitch Deck

    Communication Book
    • Scott Berinato
    • Evan Baehr
    • Evan Loomis
    65.00
    View Details
    Communicating your idea in a clear, compelling, and persuasive manner is critical when trying to launch a new venture. This Harvard Business Review collection...
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    • January 22, 2019
  • Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

    Leadership & Managing People Case Study
    • Tsedal Neeley
    • Tom Ryder
    8.95
    View Details
    Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless...
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    • March 15, 2016
  • The Harvard Business Review Good Charts Collection: Tips, Tools, and Exercises for Creating Powerful Data Visualizations

    Communication Book
    • Scott Berinato
    65.00
    View Details
    A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz"...
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    • February 19, 2019
  • The Necessary Art of Persuasion (Harvard Business Review Classics)

    Communication Book
    • Jay Conger
    9.99
    View Details
    In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues...
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    • September 08, 2008
  • Indian Overseas Bank: Triggering Change

    Organizational Development Case Study
    • Shoma Mukherji
    • Neera Jain
    8.95
    View Details
    Several experts had drawn attention to a peculiar problem existing in public-sector banks in India. There seemed to be two distinct generations: experienced...
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    • March 11, 2015
  • Next-Level Negotiating: Women at Work Discussion Group Toolkit

    Sales & Marketing Book
    • Harvard Business Review
    • Amy Gallo
    • Deborah M. Kolb
    • Suzanne de Janasz
    • Deepa Purushothaman
    79.95
    View Details
    The "HBR Women at Work" series, based on the popular HBR podcast of the same name, spotlights the real challenges and opportunities women experience throughout...
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    • February 28, 2023
  • HBR Guide to Persuasive Presentations

    Communication Book
    • Nancy Duarte
    21.95
    View Details
    Available exclusively through HBR.org: Ebook + Video! Purchase of the "HBR Guide to Persuasive Presentations" ebook includes a 20-minute video case study....
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    • October 09, 2012
  • HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson)

    Communication Book
    • Harvard Business Review
    • Chris Anderson
    • Amy J.C. Cuddy
    • Nancy Duarte
    • Herminia Ibarra
    24.95
    View Details
    Command the room--whether you're speaking to an audience of one or one hundred. If you read nothing else on public speaking and presenting, read these...
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    • May 12, 2020
  • HBR Guide to Better Business Writing

    Communication Book
    • Bryan A. Garner
    21.95
    View Details
    DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a...
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    • January 29, 2013
  • HBR Guide to Managing Up and Across

    Leadership & Managing People Book
    • Harvard Business Review
    21.95
    View Details
    ARE YOUR WORKING RELATIONSHIPS WORKING AGAINST YOU? To achieve your goals and get ahead, you need to rally people behind you and your ideas. But how do...
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    • January 29, 2013
  • Authentic Leadership (HBR Emotional Intelligence Series)

    Leadership & Managing People Book
    • Harvard Business Review
    • Bill George
    • Herminia Ibarra
    • Rob Goffee
    • Gareth Jones
    19.99
    View Details
    What does it mean to be yourself at work? As a leader, how do you strike the right balance between vulnerability and authority? This book explains the...
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    • December 05, 2017
  • 6 Pitching Techniques to Use When Budgets Are Tight

    Persuasion Digital Article
    • Allison Shapira
    How to persuade a client or senior executive to spend their limited resources.
    • Save
    • Share
    • May 26, 2023
  • How to Give a Killer Presentation

    Leadership & Managing People Magazine Article
    • Chris Anderson
    For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED's curator,...
    • Save
    • Share
    • Buy Copies
    • From the June 2013 Issue
  • To Implement Change, You Don’t Need to Convince Everyone at Once

    Organizational change Digital Article
    • Greg Satell
    Rather than trying to convince skeptics from the outset, start with a small group of enthusiastic people.
    • Save
    • Share
    • May 11, 2023
  • How to (Actually) Change Someone’s Mind

    Persuasion Digital Article
    • Laura Huang
    • Ryan Yu
    Three strategies to turn your adversaries into allies.
    • Save
    • Share
    • July 31, 2020
  • Structure Your Presentation Like a Story

    Communication Digital Article
    • Nancy Duarte
    To win people over, create tension between the status quo and a better way.
    • Save
    • Share
    • Buy Copies
    • October 31, 2012
  • The Art of Persuasion Hasn’t Changed in 2,000 Years

    Persuasion Digital Article
    • Carmine Gallo
    What Aristotle can teach us about making an argument.
    • Save
    • Share
    • July 15, 2019
  • Don’t Ask for a Raise — Negotiate It

    Interpersonal communication Ascend
    • Carol Hagh
    First, communicate your value and then discuss what your employer can offer you in exchange.
    • Save
    • Share
    • December 02, 2021
  • How to Pitch a Brilliant Idea

    Communication Magazine Article
    • Kimberly D Elsbach
    Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths...
    • Save
    • Share
    • Buy Copies
    • September 01, 2003
  • Leadership Voice and Style

    Communication Case Study
    • Brian Moriarty
    8.95
    View Details
    This technical note is used in management communications or strategic communication courses in MBA or executive education programs where students are...
    • Save
    • Share
    • March 16, 2018
  • Creating and Nurturing your Social Network

    Strategy & Execution Case Study
    • Conor Neill
    • Fabrizio Ferraro
    8.95
    View Details
    Networking is the art of building long-term mutually beneficial relationships, and this note will describe what social networks can do, what networking...
    • Save
    • Share
    • May 12, 2011

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